FTC ASKS CIGARETTE INDUSTRY RESTRAINT

FTC Asks Restraint In Advertising by Cigarette Industry By the Associated Press. The Federal Trade Commis sion has asked the cigarette in dustry to consider abandoning references to health irj its adver tising and to limit sales appeals generally to quality taste flavor and enjoyment. The proposals were made in a letter sent to all cigarette man j ufacturers by Charles E Gran dey director of the FTCs new Bureau of Consultation set up to foster agreements without lit igation By implication the proposal put cigarette makers on notice that FTC might soon apply blanket disapproval against all advertising appeals which are questionable in light of present day scientific knowledge Cancer. Not Mentioned The FTC letter made no spe cific mention of the current con troversy over whether cigarette smoking can be linked to a rise in lung cancer but said.

The spirit in which the in i dustry has entered into the effort j to resolve the scientific questions currently presented leads us to j the belief that the industry i will consider this an especially propitious time to effect volun tary cessation of every ques tionable claim and implication in its advertising. The commission sent the ciga j.