NEW IDEA IN AUTO SELLING

SECTION 2 THE COURIERJOURNAL LOUISVILLE SUNDAY MORNING SEPTEMBER 1 1907 t NEW IDEA IN AUTO SELLING Advanced Easiness Methods Illustrated By Wihton Gar Show. I COMPLETE CHANGE IN POLICY i Che Wonderful Destiny of the Auto mobile Its Fast Its Fresant and Its Future GOSSIP CF THE EACIITQ CASS i NTIL iow motor car makers have II enormous advertising apprep lions. In rather a promircuous sad Illad vised way. They were much Ike a flock of sheep A pioneer manufacturer advertised in certain 1 magazines onse qiiertly all the rest rushed Into hose same magazines.

Or a leader catered the racing game and fortlrwith all those who could afford it followed suit All without any veiry exhaustive inquiry Into value received Sa emphatic was this ct edition that one magaslre publisher ccrrplatnetl that he has lest thousands of dollars of Rtto advertising because the jflneer Vinton Company had declined to patronize ltimf hs aimply could not convince other makers that a medium Ignored by the leading advertiser could possess value for them. That this condition could not continue Indefinitely but that sooner or later some dealer would analyze the situa tion discard precedent and break away from custom was inevitable.