NEW SOAP COSTS $3 MILLION TO DEVELOP

SWAN SOAP INTRODUCED IN TERRITORY THIS WEEK 1 New Soap Cost 3 Million Dollars. To Perfect Housewives Invited. To Try New Wonder Floating Soap Introduced. In the store of Du rent and vicinity thia week at a very special price is the new wonder soap Swan.

It cost 3000000 to make Swan soap According to the makers of this sensational new soap. We were willing to apend it be cause we knew this. We knew that if we ever creat ed a white floating soap that was harder smoother finer that could make richer creamier suds Bike em quicker had make em in hard waterin short n soap that would bo better than oldstyle float lag soape on point after point Wed have the most sensational soap hats hit this business in 40 years. I And weve got it.

I Swan soap i eight ways better than Idetyle floating soaps 1 Whiter pure and mild as im ported Castile eoaps 2 Suds twice as fast even in hard water 8 Much firmer lasts longer does not warp 4 Richer creamier lathersuds hat stand up 5 Smoother finertextured 6 Smells cleaner fresher 7 Breaks smoother easily into two smooth cakes 8.