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History. Discovered.
FROM THE ARCHIVEJan 24, 1912·Chicago, Illinois

READERS WANT WHAT THEY NEED

Scanned from The Day Book, Jan 24, 1912
READERS WANT WHAT THEY NEED
Source image courtesy of the Library of Congress · Chronicling America
Page transcript (OCR)

Rirjyg an FEATURES OF THE DAY BOOIC rjrm fTH Readers of. The Day Book who have tjeen reading it long enough to get acquainted with it find that the reading matter is what they want. It is not sold on the streets or newstands but is delivered only to regular subscribers at their homes Therefore it is not neces sary to use sensational headlines to attract attention Nor is it necessary to resort to any of the tricks of the news paper trade such as taking newsv items of no particular importance and trying to make people believe they are important by using big type and big headlines Readers find that there is more real news in. The Day Book than in the average daily newspaper although it is boiled down instead of being padded out.

As there are no advertisements in. The Day Book all of the space is devoted to news and to magazine features. There are more magazine features in one weeks six issues of. The Day Book than in any monthly magazine published in this country.

And these features are more helpful to the people than pages of slush devoted to the daily doings of society.

OCR may contain errors typical of early 20th-century print scans. Punctuation and paragraph breaks have been reconstructed for readability.